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Public Relations Theory

Name: Public Relations Theory
Brand: Taylor & Francis Inc
SKU: 06748181
Price: 87.29 EUR
Availability: InStock
Author: Carl H. Botan
ISBN: 9780805806922

Carl H. Botan

Language

English

Book Paperback

Libristo code: 06748181

Publishers Taylor & Francis Inc

Beginning with the basic premise that public relations can best be understood as a specialized type... Full description

Libristo code: 06748181

214 b

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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.