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Profit Maximization Through Customer Relationship Marketing
Language
English
English
Book
Hardback
Takes the various elements of customer centric marketing and brings them together using the research...
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Libristo code: 06262084
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634 b
634 b
259.29
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Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.
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About the book
Full name
Profit Maximization Through Customer Relationship Marketing
Author
Lerzan Aksoy
Language
English
English
Binding
Book - Hardback
Date of issue
2008
Number of pages
136
EAN
9780789038029
ISBN
9780789038029
Libristo code
06262084
Publishers
Taylor & Francis Inc
Weight
416
Dimensions
153 x 223 x 19
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