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Principles of Marketing, Global Edition

Language EnglishEnglish
Book Paperback
Book Principles of Marketing, Global Edition Dr. Philip T. Kotler
Libristo code: 16431949
Publishers PEARSON Education Limited, July 2017
For Principles of Marketing courses that require a comprehensive text. Help students learn how to c... Full description
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86.91 €
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For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever fo

About the book

Full name Principles of Marketing, Global Edition
Author Dr. Philip T. Kotler, Gary Armstrong
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 736
EAN 9781292220178
ISBN 9781292220178
Libristo code 16431949
Publishers PEARSON Education Limited
Weight 1444
Dimensions 275 x 216 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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