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Neuromarketing
Grundlagen - Erkenntnisse - Anwendungen
Language
German
German
Book
Paperback
Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch jung...
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Libristo code: 02130240
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Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch junge Forschungsgebiet des Neuromarketing. Als interdisziplinärer Ansatz der Wirtschaftswissenschaften, der Psychologie und der Neurowissenschaften besteht der Anspruch des Forschungsgebiets darin, neue Erkenntnisse für das Marketing zu generieren.
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About the book
Full name
Neuromarketing
Author
Gerhard Raab, Oliver Gernsheimer, Maik Schindler
Language
German
German
Binding
Book - Paperback
Date of issue
2013
Number of pages
349
EAN
9783834925725
ISBN
3834925721
Libristo code
02130240
Publishers
Springer Gabler
Weight
485
Dimensions
148 x 210 x 21
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