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Neuro Design
Language
German
German
Book
Hardback
Wie lässt sich mit typographischer Gestaltung die Gehirntätigkeit steuern? Warum kaufen Menschen im...
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Libristo code: 21293692
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82 b
82 b
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Wie lässt sich mit typographischer Gestaltung die Gehirntätigkeit steuern? Warum kaufen Menschen im Supermarkt plötzlich die doppelte Menge an Dosensuppen? Und was bewirkt der Halo-Effekt beim Branding?Es gibt viel, was Design und Marketing von Neurowissenschaften und Psychologie lernen können. Dieses Buch will Designern und Marketingexperten einen Zugang zu diesem wichtigen Bereich ermöglichen. Dazu führt es in die Grundlagen des Neuro-Designs ein und vermittelt konkrete Techniken für die Berufspraxis.
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About the book
Full name
Neuro Design
Author
Martin Ludwig Hofmann
Language
German
German
Binding
Book - Hardback
Date of issue
2019
Number of pages
231
EAN
9783770564200
ISBN
3770564200
Libristo code
21293692
Publishers
Brill I Fink
Weight
402
Dimensions
139 x 218 x 22
Categories
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