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Today, businesses of all sizes generate a great deal of creative graphic media and content, includin...
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Libristo code: 11479291
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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
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About the book
Full name
Neuro Design
Author
Darren Bridger
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
264
EAN
9780749478889
ISBN
0749478888
Libristo code
11479291
Publishers
Kogan Page Ltd
Weight
418
Dimensions
156 x 233 x 14
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