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Moving into Mass Customization

Information Systems and Management Principles

Language EnglishEnglish
Book Paperback
Book Moving into Mass Customization Claus Rautenstrauch
Libristo code: 01564287
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, July 2002
Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer... Full description
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Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

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About the book

Full name Moving into Mass Customization
Author Claus Rautenstrauch, Ralph Seelmann-Eggebert, Klaus Turowski
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 248
EAN 9783540436119
ISBN 3540436111
Libristo code 01564287
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 830
Dimensions 155 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Technology, Engineering, Agriculture > Electronics & communications engineering > Electronics engineering > Electronic devices & materials
Technology, Engineering, Agriculture > Electronics & communications engineering > Electronics engineering > Automatic control engineering
Computing & Information Technology > Digital lifestyle > Internet guides & online services > Internet searching
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Computing & Information Technology > Databases > Information retrieval
Computing & Information Technology > Business applications
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