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Marketing
Language
English
English
Book
Hardback
In this text, marketing scientists with an MS/OR orientation present reviews of their areas of exper...
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Libristo code: 06296861
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In this text, marketing scientists with an MS/OR orientation present reviews of their areas of expertise. The wide range of material spans the marketing discipline and represents coverage of what is known, as well as what problem areas present themselves as ripe for further development.
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About the book
Full name
Marketing
Author
J. Eliashberg, G.L. Lilien
Language
English
English
Binding
Book - Hardback
Date of issue
1993
Number of pages
910
EAN
9780444889577
ISBN
9780444889577
Libristo code
06296861
Publishers
Elsevier Science & Technology
Weight
1830
Dimensions
165 x 240
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