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Alien Thinking

Name: Alien Thinking
Brand: Penguin Business
SKU: 39628859
Price: 11.89 EUR
Availability: InStock
Author: Cyril Bouquet
ISBN: 9780241511503

How to Bring Your Breakthrough Ideas to Life

Language

English

Audiobook MP3

Libristo code: 39628859

Publishers Penguin Business, March 2021

Brought to you by Penguin. How do you come up with ideas that change the world?________________... Full description

Libristo code: 39628859

29 b

11.89 € VAT included

In stock Immediate digital delivery

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Brought to you by Penguin. How do you come up with ideas that change the world?________________ This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs. Distilling over a decade of research into a fascinating journey through history and science, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you come up with ground-breaking ideas of your own. ________________ 'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint