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Language
German
German
Book
Paperback
Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenentscheidungen, Markenforschung und Markenkont...
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Libristo code: 08906575
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122 b
122 b
49.99
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Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenentscheidungen, Markenforschung und Markenkontexten dem Leser eine solide Basis, die das Verständnis komplexer Markenstrategien und aktueller Markenforschung erlaubt. Die Integration von zahlreichen Praxisbeispielen, kurzen Fallstudien sowie Wiederholungs -und Vertiefungsaufgaben unterstützen den Lerntransfer. Ein umfassendes Glossar und weitere Serviceabschnitte runden das Lehrbuch ab.
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About the book
Full name
Markenpolitik
Author
Carsten Baumgarth
Language
German
German
Binding
Book - Paperback
Date of issue
2001
Number of pages
380
EAN
9783409116664
ISBN
9783409116664
Libristo code
08906575
Publishers
Gabler Verlag
Weight
644
Dimensions
170 x 244 x 21
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