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Managing Customer Relationships And Building Loyalty
Language
English
English
Book
Paperback
Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service...
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Libristo code: 19014353
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27 b
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Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the futu
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About the book
Full name
Managing Customer Relationships And Building Loyalty
Author
Jochen Wirtz
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
75
EAN
9781944659363
ISBN
1944659366
Libristo code
19014353
Publishers
World Scientific Publishing Co Inc (USA)
Weight
113
Dimensions
152 x 229 x 4
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