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Managing Consumer Services

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Language EnglishEnglish
Book Hardback
Book Managing Consumer Services Enzo Baglieri
Libristo code: 02316869
Publishers Springer International Publishing AG, May 2014
This book presents latest research on the evolution of consumer services, as these services continue... Full description
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This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the US and the rest of the world. Four core focal points lead the central message of the book: first, the development and calibration of back and front offices; second, placing the client as a fundamental input of services production and delivery process; third, the constitution and role of inputs necessary for the configuration, production process and delivery of the service and Fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization.§This is a special volume of articles that are based in solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services.§

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About the book

Full name Managing Consumer Services
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 280
EAN 9783319042886
ISBN 3319042882
Libristo code 02316869
Weight 564
Dimensions 162 x 241 x 21
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