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Management and Creativity - From Creative Industries to Creative Management
Language
English
English
Book
Paperback
This book explores the relationship between the management of creativity and creative approaches to...
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Libristo code: 04954518
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107 b
107 b
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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
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About the book
Full name
Management and Creativity - From Creative Industries to Creative Management
Author
Chris Bilton
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
216
EAN
9781405119962
ISBN
1405119969
Libristo code
04954518
Publishers
John Wiley and Sons Ltd
Weight
396
Dimensions
173 x 246 x 12
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