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Management and Creativity

Name: Management and Creativity
Brand: John Wiley and Sons Ltd
SKU: 04954517
Price: 84.29 EUR
Availability: InStock
Author: Chris Bilton
ISBN: 9781405119955

From Creative Industries to Creative Management

Chris Bilton

Language

English

Book Hardback

Libristo code: 04954517

Publishers John Wiley and Sons Ltd, August 2006

This book explores the relationship between the management of creativity and creative approaches to... Full description

Libristo code: 04954517

206 b

84.29 € VAT included

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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.