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Legends in Consumer Behavior: Jacob Jacoby

Language EnglishEnglish
Book Hardback
Publishers SAGE Publications India Pvt Ltd, September 2015
Captures the essence of the most important contributions made in the field of consumer behavior over... Full description
? points 1954 b
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Captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. This book reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

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About the book

Full name Legends in Consumer Behavior: Jacob Jacoby
Author Jagdish N. Sheth
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 3024
EAN 9789351501244
ISBN 9789351501244
Libristo code 10911762
Publishers SAGE Publications India Pvt Ltd
Weight 8470
Dimensions 184 x 241 x 287

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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