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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Language
English
English
Book
Hardback
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This boo...
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Libristo code: 04011112
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97 b
97 b
39.69
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
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About the book
Full name
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Author
Brian J Carroll
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
224
EAN
9780071458979
ISBN
0071458972
Libristo code
04011112
Publishers
McGraw-Hill Education - Europe
Weight
496
Dimensions
162 x 239 x 22
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