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Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction
Language
English
English
Book
Paperback
Intended for business students and managers who want to become more customer--oriented, this book fo...
Libristo code: 05081201
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Intended for business students and managers who want to become more customer--oriented, this book focuses on helping managers develop information skills for understanding customersa perceptions of value and satisfaction.
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About the book
Full name
Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction
Author
R.B. Woodruff, Sarah F Gardial
Language
English
English
Binding
Book - Paperback
Date of issue
1996
Number of pages
360
EAN
9781557865533
ISBN
1557865531
Libristo code
05081201
Publishers
John Wiley and Sons Ltd
Weight
424
Dimensions
162 x 211 x 18
Categories
Economics, Finance, Business & Management
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Business & Management
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Sales & marketing
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Market research
Economics, Finance, Business & Management
>
Business & Management
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Sales & marketing
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