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Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction

Language EnglishEnglish
Book Paperback
Book Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction R.B. Woodruff
Libristo code: 05081201
Publishers John Wiley and Sons Ltd, April 1996
Intended for business students and managers who want to become more customer--oriented, this book fo...
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Intended for business students and managers who want to become more customer--oriented, this book focuses on helping managers develop information skills for understanding customersa perceptions of value and satisfaction.

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About the book

Full name Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction
Author R.B. Woodruff, Sarah F Gardial
Language English
Binding Book - Paperback
Date of issue 1996
Number of pages 360
EAN 9781557865533
ISBN 1557865531
Libristo code 05081201
Publishers John Wiley and Sons Ltd
Weight 424
Dimensions 162 x 211 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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