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Innovation in a High Technology B2B Context

Name: Innovation in a High Technology B2B Context
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 05285247
Price: 45.49 EUR
Availability: InStock
Author: Monika Maria Möhring
ISBN: 9783658057206

Exploring Supply Networks, Processes and Management

Monika Maria Möhring

Language

English

Book Paperback

Libristo code: 05285247

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, April 2014

Investment goods and services require the particular acceptance of buying, technical and strategic d... Full description

Libristo code: 05285247

111 b

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Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.