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Harry Potter; Auf den Spuren eines zauberhaften Bestsellers

Language GermanGerman
Book Paperback
Book Harry Potter; Auf den Spuren eines zauberhaften Bestsellers Sandra Bak
Libristo code: 13642005
Publishers Peter Lang AG, June 2004
Was hat Harry Potter, was andere nicht haben? Und wie ist es zum internationalen Erfolg gekommen? Da... Full description
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Was hat Harry Potter, was andere nicht haben? Und wie ist es zum internationalen Erfolg gekommen? Das phänomenale Erstlingswerk der britischen Autorin Joanne K. Rowling beruht nur scheinbar auf Zufall und Glück, das richtige Buch zur richtigen Zeit geschrieben zu haben. Vielmehr verdankt die Romanserie ihre Beliebtheit einem perfekten Zusammenspiel dreier Faktoren: Literarische Qualität, Legendenbildung um die Autorin und Einsatz gezielter Presse- und Marketingstrategien. Der Genre-Mix, d.h. phantastische Erzählung, Abenteuerroman, Kriminalgeschichte, British Schoolstory, Adoleszenzroman, findet ebenso Eingang in die Betrachtung wie der Rückgriff auf literarische Traditionen und die immer wiederkehrenden Grundstrukturen der Reihe. Der anfangs verbreitete Aschenputtelmythos um die Autorin wird analysiert, die Vermarktung des Zauberlehrlings gibt einen Einblick in die gigantische Welt der Potter-Werbung.

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About the book

Full name Harry Potter; Auf den Spuren eines zauberhaften Bestsellers
Author Sandra Bak
Language German
Binding Book - Paperback
Date of issue 2004
Number of pages 216
EAN 9783631525692
ISBN 3631525699
Libristo code 13642005
Publishers Peter Lang AG
Weight 300
Dimensions 148 x 210 x 12

Categories

Biography, Literature & Literary studies > Literature: history & criticism > Literary studies: general > Literary studies: c 1900 to c 2000
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