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English
Book
Paperback
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunel...
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Libristo code: 02966129
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136 b
136 b
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The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
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About the book
Full name
Harry Potter
Author
Susan Gunelius
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
194
EAN
9781349301089
ISBN
1349301086
Libristo code
02966129
Publishers
Palgrave Macmillan
Weight
346
Dimensions
247 x 154 x 18
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