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Green Lies: How Greenwashing can destroy a company (and how to go green without the wash)

Language EnglishEnglish
Book Paperback
Book Green Lies: How Greenwashing can destroy a company (and how to go green without the wash) Pascual Berrone Phd
Libristo code: 17581327
The concept of corporate sustainability has gained increasing traction over the past five decades an... Full description
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The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen

About the book

Full name Green Lies: How Greenwashing can destroy a company (and how to go green without the wash)
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 342
EAN 9781523373567
ISBN 1523373563
Libristo code 17581327
Weight 458
Dimensions 152 x 229 x 18
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