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Gamer's Brain

Name: Gamer's Brain
Brand: Taylor & Francis Inc
SKU: 15828993
Availability: OutOfStock
Author: HODENT
ISBN: 9781498775502

HODENT

Language

English

Book Paperback

Libristo code: 15828993

Publishers Taylor & Francis Inc, August 2017

User experience in the gaming industry is a hot topic, as is psychology and neuroscience. Most belie... Full description

Libristo code: 15828993

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User experience in the gaming industry is a hot topic, as is psychology and neuroscience. Most believe that the brain is rational and makes decisions based on logic and analysis. However, numerous studies show that the brain is instead emotional, and that our decisions are heavily influenced by many biases. As a developer, this raises difficulties that must be taken into account for players to have great experiences. In this book readers will learn how to use neuroscience (the study of how the brain perceives, processes information, and retains it) and user experience guidelines to constantly be aware of these biases so they can make the best design decisions and ship higher-quality games more quickly.