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Engaging Brands

Language EnglishEnglish
Book Paperback
Book Engaging Brands Addis
Libristo code: 25519812
Publishers Taylor & Francis Ltd, May 2020
How can managers design and manage excellent customer experiences that will develop long-term relati... Full description
? points 143 b
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How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create t

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About the book

Full name Engaging Brands
Author Addis, Michela (University of Rome, Italy)
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 258
EAN 9781138587014
ISBN 113858701X
Libristo code 25519812
Publishers Taylor & Francis Ltd
Weight 426
Dimensions 233 x 154 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Economics > Behavioural economics
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