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Electronic Marketing
Language
English
English
Book
Paperback
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice...
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Libristo code: 04565381
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Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
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About the book
Full name
Electronic Marketing
Author
Martin Evans, Eamonn Galvin, John O'Connor
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
456
EAN
9780273684763
ISBN
0273684760
Libristo code
04565381
Publishers
PEARSON Education Limited
Weight
734
Dimensions
190 x 246 x 25
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