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E-Service: New Directions in Theory and Practice

New Directions in Theory and Practice

Language EnglishEnglish
Book Hardback
Book E-Service: New Directions in Theory and Practice Roland T. Rust
Libristo code: 06325829
Publishers Taylor & Francis Ltd, July 2002
This text provides a collection of different perspectives on "e-Service" and a unified framework to... Full description
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This text provides a collection of different perspectives on "e-Service" and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.

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About the book

Full name E-Service: New Directions in Theory and Practice
Author Roland T. Rust, P. K. Kannan
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 320
EAN 9780765608062
ISBN 9780765608062
Libristo code 06325829
Publishers Taylor & Francis Ltd
Weight 454
Dimensions 152 x 229 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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