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The authors argue that the best strategic approach for a company or organization is to regard custom...
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Libristo code: 02966781
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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
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About the book
Full name
Customer Loyalty
Author
L. Etherington, S. Robinson
Language
English
English
Binding
Book - Paperback
Date of issue
2005
Number of pages
174
EAN
9781349546435
ISBN
1349546437
Libristo code
02966781
Publishers
Springer Palgrave Macmillan
Weight
263
Dimensions
176 x 232 x 11
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