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Customer Loyalty Solution
Language
English
English
Book
Paperback
Database marketing pioneer Hughes combines current research with case studies from leading companies...
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Libristo code: 07181128
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77 b
77 b
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Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.
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About the book
Full name
Customer Loyalty Solution
Author
Arthur Middleton Hughes
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
388
EAN
9780071589604
ISBN
9780071589604
Libristo code
07181128
Publishers
McGraw-Hill
Weight
517
Dimensions
152 x 229 x 20
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