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Customer Experience is now the key differentiator as consumers and businesses alike decide among com...
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Libristo code: 02966262
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136 b
136 b
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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
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About the book
Full name
Customer Experience
Author
C. Shaw, Q. Dibeehi, S. Walden
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
199
EAN
9781349320271
ISBN
1349320277
Libristo code
02966262
Publishers
Springer Palgrave Macmillan
Weight
341
Dimensions
155 x 12 x 14
Categories
Economics, Finance, Business & Management
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Business & Management
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Sales & marketing
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Public relations
Economics, Finance, Business & Management
>
Business & Management
>
Sales & marketing
>
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