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Customer Experience Management Rebooted
Are you an Experience brand or an Efficiency brand?
Language
English
English
Book
Paperback
Walden shows why most customer experience management fails to improve the customer's real experience...
Full description
Libristo code: 20457611
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107 b
107 b
43.59
€
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Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the subjective emotional perceptions that drive the customer's actual "experience" rather than the quantitative service effici
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About the book
Full name
Customer Experience Management Rebooted
Author
STEVEN WALDEN
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
260
EAN
9781349956722
ISBN
9781349956722
Libristo code
20457611
Publishers
Palgrave MacMillan
Weight
454
Dimensions
148 x 210 x 16
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