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Customer Engagement Marketing
Language
English
English
Book
Paperback
This book provides a synthesis of research perspectives on customer engagement through a collection...
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Libristo code: 21375382
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
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About the book
Full name
Customer Engagement Marketing
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
328
EAN
9783319872070
Libristo code
21375382
Publishers
Springer International Publishing AG
Weight
455
Dimensions
148 x 210 x 19
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