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Create-ing Business

Name: Create-ing Business
Brand: Examicus Verlag
SKU: 05309807
Price: 49.39 EUR
Availability: InStock
Author: Saumya Pant
ISBN: 9783869432946

Saumya Pant

Language

English

Book Paperback

Libristo code: 05309807

Publishers Examicus Verlag, June 2012

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Ma... Full description

Libristo code: 05309807

121 b

49.39 € VAT included

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Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.