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Consumer Tribes
Language
English
English
Book
Hardback
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exerc...
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Libristo code: 10043266
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528 b
528 b
215.89
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualisti
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About the book
Full name
Consumer Tribes
Author
Avi Shankar, Bernard Cova, Robert Kozinets
Language
English
English
Binding
Book - Hardback
Date of issue
2015
Number of pages
360
EAN
9781138169975
ISBN
9781138169975
Libristo code
10043266
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
156 x 234 x 21
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