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Consumer Tribes
Language
English
English
Book
Paperback
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exerc...
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Libristo code: 06678569
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures of consumption' - consumption microcultures, brand cultures, brand tribes, and brand communities.
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About the book
Full name
Consumer Tribes
Author
Robert Kozinets
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
360
EAN
9780750680240
ISBN
9780750680240
Libristo code
06678569
Publishers
Taylor & Francis Ltd
Weight
538
Dimensions
155 x 231 x 20
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