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Language
English
English
Book
Hardback
Describes what demassification of the consumer market means and shows you how and why businesses mus...
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Libristo code: 19194171
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481 b
481 b
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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.
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About the book
Full name
Consumer . . . or Else!
Author
Donald F Dufek, Camille P. Schuster
Language
English
English
Binding
Book - Hardback
Date of issue
2003
Number of pages
196
EAN
9780789015686
ISBN
9780789015686
Libristo code
19194171
Publishers
Taylor & Francis Inc
Weight
476
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