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Consumer . . . or Else!
Language
English
English
Book
Paperback
Describes what demassification of the consumer market means and shows you how and why businesses mus...
Full description
Libristo code: 06738537
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227 b
227 b
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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.
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About the book
Full name
Consumer . . . or Else!
Author
Camille P. Schuster
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
190
EAN
9780789015693
ISBN
9780789015693
Libristo code
06738537
Publishers
Taylor & Francis Inc
Weight
308
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