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Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Consumer Behavior and Advertising Involvement
Selected Works of Herbert E. Krugman
Language
English
English
Book
Hardback
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Associatio...
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Libristo code: 06589895
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Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.
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About the book
Full name
Consumer Behavior and Advertising Involvement
Author
Edward P. Krugman
Language
English
English
Binding
Book - Hardback
Date of issue
2007
Number of pages
354
EAN
9780805857887
ISBN
9780805857887
Libristo code
06589895
Publishers
Taylor & Francis Inc
Weight
626
Dimensions
151 x 237 x 24
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