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Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

Language EnglishEnglish
Book Hardback
Book Consumer Behavior and Advertising Involvement Edward P. Krugman
Libristo code: 06589895
Publishers Taylor & Francis Inc, September 2007
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Associatio... Full description
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Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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About the book

Full name Consumer Behavior and Advertising Involvement
Author Edward P. Krugman
Language English
Binding Book - Hardback
Date of issue 2007
Number of pages 354
EAN 9780805857887
ISBN 9780805857887
Libristo code 06589895
Publishers Taylor & Francis Inc
Weight 626
Dimensions 151 x 237 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Psychology > Occupational & industrial psychology
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