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Consumer Behavior and Advertising Involvement
Language
English
English
Book
Paperback
This book is an honor to the many important contributions of Herbert Krugman, past president of APA,...
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Libristo code: 21307474
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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and A
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About the book
Full name
Consumer Behavior and Advertising Involvement
Author
KRUGMAN
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
354
EAN
9781138384309
ISBN
1138384305
Libristo code
21307474
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
152 x 229 x 19
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