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Conjoint Measurement

Name: Conjoint Measurement
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01653996
Price: 96.59 EUR
Availability: InStock
Author: Anders Gustafsson
ISBN: 9783642090561

Methods and Applications

Anders Gustafsson

Andreas Herrmann

Frank Huber

Language

English

Book Paperback

Libristo code: 01653996

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2010

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists pr... Full description

Libristo code: 01653996

236 b

96.59 € VAT included

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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).