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English
Book
Hardback
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists pr...
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Libristo code: 01568316
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303 b
303 b
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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
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About the book
Full name
Conjoint Measurement
Author
Anders Gustafsson, Andreas Herrmann, Frank Huber
Language
English
English
Binding
Book - Hardback
Date of issue
2007
Number of pages
373
EAN
9783540714033
ISBN
3540714030
Libristo code
01568316
Weight
700
Dimensions
163 x 244 x 26
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