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Capturing Campaign Effects

Language EnglishEnglish
Book Paperback
Book Capturing Campaign Effects Henry E. Brady
Libristo code: 06311899
Publishers The University of Michigan Press, March 2006
Brings together a list of experts in the field of campaign effects to study the influence of campaig... Full description
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Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.

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About the book

Full name Capturing Campaign Effects
Author Henry E. Brady, Richard G. C. Johnston
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 464
EAN 9780472069217
ISBN 9780472069217
Libristo code 06311899
Publishers The University of Michigan Press
Weight 560

Categories

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
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