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Capturing Campaign Effects
Language
English
English
Book
Hardback
Brings together a list of experts in the field of campaign effects to study the influence of campaig...
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Libristo code: 06311898
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268 b
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Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.
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About the book
Full name
Capturing Campaign Effects
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
464
EAN
9780472099214
ISBN
9780472099214
Libristo code
06311898
Publishers
The University of Michigan Press
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