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Buyology
Language
Spanish
Spanish
Book
Paperback
¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle...
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Libristo code: 13256279
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56 b
56 b
22.99
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¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo? En Buyology, Lindstrompresenta los sorprendentes e innovadores hallazgos de tres años deinvestigación sobre el comportamiento de 2000 voluntarios de todo elmundo mientras se le mostraban diversos anuncios, logotipos,comerciales, marcas y productos.Un libro sorprendente sobre cómo seres racionales actúan de forma tan irracional.?Una obra magnífica.? Del prólogo de Paco UnderhillBest seller del The New York Times.
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About the book
Full name
Buyology
Author
Martin Lindstrom, Adriana de Hassan
Language
Spanish
Spanish
Binding
Book - Paperback
Date of issue
2010
Number of pages
224
EAN
9788498750560
ISBN
8498750563
Libristo code
13256279
Publishers
Ediciones Gestión 2000, S.A.
Weight
382
Dimensions
150 x 230
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