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Business Development For Dummies
Language
English
English
Book
Paperback
Business Development For Dummies provides a model for business development that is specially design...
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Libristo code: 04953177
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56 b
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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.
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About the book
Full name
Business Development For Dummies
Author
Anna Kennedy
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
424
EAN
9781118962718
ISBN
1118962710
Libristo code
04953177
Publishers
John Wiley & Sons Inc
Weight
776
Dimensions
187 x 235 x 24
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