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American Icon
Language
English
English
Book
Paperback
American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminen...
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Libristo code: 01246618
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39 b
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39 b
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American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.
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About the book
Full name
American Icon
Author
Bryce G Hoffman
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
304
EAN
9780307886064
ISBN
0307886069
Libristo code
01246618
Publishers
Random House USA Inc
Weight
336
Dimensions
134 x 204 x 24
Categories
Biography, Literature & Literary studies
>
Biography & non-fiction prose
>
Biography: general
>
Biography: business & industry
Economics, Finance, Business & Management
>
Business & Management
>
Business communication & presentation
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