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All Marketers are Liars
Language
English
English
Book
Paperback
The new rule of marketing is that it doesn't matter if something is actually better or faster or mor...
Full description
Libristo code: 02399432
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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
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About the book
Full name
All Marketers are Liars
Author
Seth Godin
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
240
EAN
9781591845331
ISBN
1591845335
Libristo code
02399432
Publishers
Penguin Publishing Group
Weight
152
Dimensions
177 x 127 x 15
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