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Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Advertising
Language
English
English
Book
Hardback
This title explores a broad range of critical theories and perspectives to shed new light on the org...
Full description
Libristo code: 06668464
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585 b
585 b
238.99
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This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.
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About the book
Full name
Advertising
Author
Chris Wharton
Language
English
English
Binding
Book - Hardback
Date of issue
2014
Number of pages
228
EAN
9780415535229
ISBN
9780415535229
Libristo code
06668464
Publishers
Taylor & Francis Ltd
Weight
610
Dimensions
174 x 246 x 20
