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Advertising
Language
English
English
Book
Paperback
This title explores a broad range of critical theories and perspectives to shed new light on the org...
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Libristo code: 06400446
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196 b
196 b
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This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.
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About the book
Full name
Advertising
Author
Chris Wharton
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
228
EAN
9780415535236
ISBN
0415535239
Libristo code
06400446
Publishers
Taylor & Francis Ltd
Weight
444
Dimensions
173 x 244 x 14
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