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Advertising Language
Language
English
English
Book
Hardback
Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Re...
Libristo code: 06668471
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Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.
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About the book
Full name
Advertising Language
Author
Keiko Tanaka
Language
English
English
Binding
Book - Hardback
Date of issue
1994
Number of pages
156
EAN
9780415076470
ISBN
9780415076470
Libristo code
06668471
Publishers
Taylor & Francis Ltd
Weight
362
Dimensions
138 x 216 x 17
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