Contact
Comment faire ses achats
Livraison
Guide d'achat
Internet-Based Customer Value Management
Developing Customer Relationships Online
Anglais
129 b
Livraison à Autriche
Jusqu'à 30 jours pour les retours
Les clients ont également acheté
/
Livre de poche
33.19
€
/
Livre de poche
55.89
€
/
Livre de poche
25.29
€
/
Livre de poche
31.69
€
/
Livre de poche
13.99
€
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
À propos du livre
Anglais
Offrez ce livre dès aujourd'hui
C’est simple
1 Ajouter au panier et choisir l'option Livrer comme cadeau à la caisse. 2 Nous vous enverrons un bon d'achat 3 Le livre arrivera à l'adresse du destinataireCeci pourrait également vous intéresser
/
Livre de poche
87.29
€
/
Livre de poche
17.09
€
/
Livre de poche
70.19
€
/
Livre relié
96.49
€
/
Livre de poche
15.39
€
/
Livre de poche
15.09
€
Bonjour ! Je suis Libroamiko, votre conseiller littéraire.
Comment puis-je vous aider ?