Vérifier l’état de la commande

Accédez à une communauté d'amateurs de livres à travers le monde et bénéficiez d’une panoplie d'avantages. Créer un compte gratuitement

La Poste Autrichienne 5.49 € Coursier DPD 3.99 € Point DPD 2.99 € Service de messagerie GLS 4.99 €

Contact

Comment faire ses achats

Assistance

Mon compte

▸ Vide :-(

Customer Lifetime Value

Name: Customer Lifetime Value
Brand: Taylor & Francis Ltd
SKU: 10036456
Price: 74.09 EUR
Availability: InStock
Author: David Bejou
ISBN: 9781138967182

David Bejou

Timothy Keiningham

Lerzan Aksoy

Langue

Anglais

Livre Livre de poche

Code Libristo: 10036456

Éditeurs Taylor & Francis Ltd, septembre 2016

Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value... Description détaillée

Code Libristo: 10036456

181 b

74.09 € TVA incluse

50% de chance Nous cherchons dans le monde Quand vais-je recevoir mon livre ?

Livraison à Autriche

Jusqu'à 30 jours pour les retours

Les clients ont également acheté

MAGNETISCHE NANOPARTIKEL Mookkandi Palsamy Kesavan

Livre de poche

43.90 €

Polymorphisme +45(T/G) de l'adiponectine et diabète sucré de type 2 Ali Akram

Livre de poche

51.19 €

Das Chakra-Handbuch Shalila Sharamon

Livre de poche

15.00 €

Bergerac a Smaragdová destička Tomáš Vondrovic

Livre de poche

8.29 €

Inmigración, pluralismo y tolerancia Luis V. Abad Márquez

Livre de poche

24.29 €

Archistoria. Opowieść o architekturze Jeleńska Magdalena

Livre relié

12.39 €

Tale of a Garason Meister Part II Bram Roding

Livre de poche

29.69 €

LAS LUCES DEL AMALOU CHRISTOPHE GIBELIN

Livre

54.39 €

Die blinde Seherin Holger Kalweit

Livre de poche

20.79 €

Judentum und Psychotherapie Vsevolod Silov

Livre de poche

38.00 €

Super Mario (Jump) Plastic Bottle

Livre de poche

8.09 €

Aloittamisen taito Matti Hakanen

Livre de poche

21.69 €

Analyse pour l'agrégation - Agrégation/Master Mathématiques- 5e éd. Hervé Queffélec

Livre de poche

61.29 €

Kay, Qit Harajwkw Almhzwz (Maneki-Neko: Kei, the Lucky Cat of Harajuku) Nicole Russin-McFarland

Livre de poche

11.59 €

Anandamath ( Bengali Edition ) Bankim Chandra Chattopadhyay

Livre de poche

8.89 €

L'Emprise du Mondialisme - Initiation & Societes Secretes Christian Rouas

Livre de poche

23.99 €

Sorsnavigátor 2 Gunagriha

Livre de poche

7.09 €

Sorsnavigátor - Héthetesek Gunagriha

Livre de poche

2.79 €

Gospodarka cyfrowa i innowacyjna: perspektywy rozwoju Arina Topilskaya

Livre de poche

25.29 €

Sueldecitos más bien bajitos... (Olé! Mortadelo 206) Ibáñez

Livre de poche

8.89 €

Secretos de confesion y algo mas Benjamin Guillen Corona

Livre relié

36.19 €

DADA Martin Mittelmeier

Livre relié

22.99 €

Les mystères dont vous êtes les héros - Seuls parmi les robots Agnès Laroche

Livre de poche

11.39 €

Florence Magnin Artbook Magnin

Livre relié

52.19 €

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way todays business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a businesss advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage.

Topics in Customer Lifetime Value include:

leveraging the customer database to maximize CLV
using CLV in customer segmentation
customer divestment
using CLV in firm valuation
setting up an organization designed to maximize CLV
much more!

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.